Vic Lee

What is your full name?

Vic Lee.

What is your first name?

Vic.

Where were you born?

Ho Chi Minh City, Vietnam.

Where do you currently reside and work?

Ho Chi Minh City, Vietnam.

What is your educational background?

I hold a Bachelor of Fashion Merchandising from Academy of Art University.

What are other details of experiences, work or otherwise, that have led you to your current work?

I started my career as a freelance Art Director based in Los Angeles.

How would you describe your practice/business?

I am the Creative Director of Artclass Vietnam, a leading fashion agency based in Vietnam. We have partnerships with many major brands and are also working on expanding our client network internationally. Artclass Vietnam's mission is to shape a contemporary and modern fashion scene in the country.

What are the highlight projects in your career so far?

Last year, we had the opportunity to create an editorial for Atmos titled ‘The Women of Ho Chi Minh City’. It offered a fresh take on Vietnamese street culture, capturing something truly unique. There were no fancy models or extravagant clothes; everything was deeply localised, and somehow, it turned out both great and fashion-forward, yet in an unconventional way.

I also took on a new role as Creative Consultant for VMAN SEA Magazine, a Southeast Asian version of VMAN Magazine that focuses on celebrating emerging talent and the culture of the region.

What are you currently working on?

We are working on celebrating the local artists and creatives here in Vietnam through talk shows and exhibitions about fashion branding. The aim is also to raise awareness among brands about the importance of branding.

Instagram: @vic_leee @artclassvn
Website: www.artclassvn.com